The best way for a CEO will hold a talk of crisis management.

This is a moment in the organizational life that every CEO is afraid.

Some idiot takes a fire and explosions of his girlfriend in the marketing department. The organisation is in crisis and have to transfer speech "tight rope" for the victims as well as the public and at the same time providing more sensitive in your Karriere.In of a single speech concerns the image organization.be maintained where to start?

SE détendre.La crisis passed (yet!) but I can not therefore irresponsible to wait until you are in a crisis situation to explain to treat as you talk about a crisis. In addition, hear everything I could, say the time now, that I your attention here is, therefore, how to prepare and give a talk about a crisis in your organization.

You want to accomplish with your speech opt for your goal - what to do?Informing people about what happened?Peace? the other danger alert? what your goal he decide to begin to speak.

Knowing what you are saying - what you say may be limited because the police are investigating or it can personal confidential or sensitive information, the public, even in times of crisis debate be nicht.Werden can you clear, what not before can talk face to your audience.

Show concern express sympathy for those affected by the crisis as well as concerns sind.Z.B.: our thoughts and prayers are with his family and his amis.Nous have security in place, but somehow, it didn't work.Are we examine what went wrong, so we can prevent it happening to someone else.

Deploying information what happened when, where, who's responsible, was how to workaround are why, some of the questions must be received.If you not erraten.Teilen you only what some comments and think be impressive.

Tell the truth – does attempt to give that impression that you are supported and especially not mislead! journalists will find and make verfügbar.Dein people will not trust you, and a tomb, punching, would have damaged their own credibility and organization.

Enter error take charge what quickly, occurred, even if you are not sure that your organization in 1982, is Johnson and Johnson faute.En fact exactly if you cyanide capsules Tylenol extra forces seven deaths caused the United States packed be then, it seemed that you not unlawful and three months, the companies sales were almost at the level which were before the crisis.

Enter, you don't know everything especially the médias. À a crisis have all the information that this media veulent.laisser journalists know that all facts and assure you that you will share once you then keep your Word faites.Et.

With the media, Government answers to questions from the media because if you try to avoid seeking answers in places that just for you, conveniently or your organisation.Toujours step to project a positive image of yourself and your organization.

Now apply the advice above to the next time, you must speak in times of crisis, create goodwill among your employees, the media and the public.Vous will also arise among entrepreneurs in your country a sincere and caring Guide.