Successful Communication - 4 Key

There are four key categories to remember when thinking about whether you are maximising your communication with your target market. Within these categories there are many variations on how a message can be conveyed, or a channel for dialogue opened. However, if you keep in mind the 4 groups, you will always maximise your opportunities for communication of your message.

1) Develop the Information/Message

If you have information you would like to convey to your customers and clients, in how many fundamental ways could this be presented?

NewslettersPowerPoint presentationsEmailsWeb siteMusic or message on holdCompany profile documentsProducts & services listsProduct specificationsCompany stationeryBrochuresDirect mail piecesCopies of press coverage/press releasesArticlesInvitationsSpeeches

Presentation of your message is critical. Please keep some of these considerations in mind:

- Always think in terms of your customers' perspectives. What is interesting and useful to them?

- Be genuine. If you say you're going to do something, then do it. If you're not genuine it will be apparent.

- Focus on consistency of presentation, of message, of image, of how you are being perceived by your customer.

- Know who your customers are. Don't use humour which would only appeal to a small group of people, don't risk using any message which may offend, and always be mindful of different religious and cultural perspectives when appealing to a broader segment of the local or international market.

2) Open the Communication Channel: Events and Networking

This category of communication is 'up close and personal' between you and the customer or potential client. The message may be specific, or non-specific relationship building communication. Some options within this category are:

Client lunchesLaunch eventsEntertainment eventsIndustry events (exhibitions, conferences etc.)Association or Institute gatheringsOrganised sporting competitions between companies

Again, remember that your clients and customers are typically not all men, or all women, they are not all the same age, they do not all have the same interests, they may not all have families, and their idea of a great time may not be the same as yours.

The point is, learn about your customers as much as you can, so they join in these events willingly and enthusiastically, so everybody gains something from it. Finally, events and networking are about communication, but what will be remembered is what is different, amusing, and interesting. Add value and your message will be remembered.

3) Involvement from your Clients and Customers

Events and networking functions involve your customers at some emotional level and build the relationship you have with them. However, communication that elicits involvement and follow-through communication from your customers is different, in that there is some notion of commitment to do business with you.

Specific tools to communicate with involvement from customers and clients are:

Surveys and questionnairesNew product/service test programsWriting up testimonials from your customersCase studies on your customers' businesses and their relationships with you and your businessAsk customers for feedback on new developments, such as your web site for example.

Inherent in this type of activity is ongoing involvement and relationships. This is the primary objective of successful communication.

4) Follow Through Communication

One-off communication is not enough. One-off communication does not build relationships. A message can be conveyed by communicating it only once, but will it be remembered? How many times have you seen yet another ad on television and not known who the advertiser was because it didn't register? The message needs to be clear, repeated, and followed up. Ideally it should also be humorous, of interest or value, and have some differentiating factor.

Don't stop communicating:

thank your clientssend notes of congratulations when appropriatesend information in which they may be interestedsend them leadsfollow up on your surveyfollow up on the new product or service launchsend them a copy of your first newsletter, brochure, etc.proactively call them once in a while to touch base and ask how they are, and how business is

The cycle must continue in order to be successful. "The little differences make all the difference".

A new way to search the old organizational changes

Change is often difficult to achieve in workplace and within organizations. There are many theories on how to recognize when change is necessary and the process of change. In this article short is in constant evolution theory is not as long as it is simply a way to look at change in organizations, which can be considered.

Everyone knows about the contributions of Freud, psychiatry and psychology. But one aspect of the work of Freud, who is often overlooked is its contribution to social psychology. It provides a useful analogy, that the difference between the individual psychology and social theory. Part of the social theory of Freud States that we have to get rid of anxiety, which would be considered a neurotic to the institutions of the same type of constraint, but the socially individual level are acceptable. This partly explains the concept of our submission, apparently irrational institutions. It seems that this is true in particular for our economic institution, but all types of parameters can be included if irrational behavior.lit our individual neurosis is légitime.PLN, responsibility for our actions, our institution to assign and irony, the feeling that we have more control over our coercion.

Institution, who was born of our collective neurosis, were as effective as possible, to scientific and technical means are available. We believe that this is necessary for the functioning of our society staff and for the allocation of responsibility for their continuous improvement and effectiveness of high and professional techniques .c ' is terrible, the resistance to change, apparently powerless clashes with their performance of the individual. Rational scientific resources improved through us to forget the neurotic tendencies, in which they were created.Therefore we determinedly to, modify that science has made legitimate.Lerner observed that people, why should first change things now, when the basic business functions remains the same, as it is intended for scientific principles?

To changes in your organization, I don't know if it is possible to "collective neurosis" created the situation we are trying the modifier.mais there may be some similarities can be identifiées.un example of compulsive behavior, click a name for the maintenance of the status quo, collective fear, inappropriate communication and secrecy can be monitors symptômes.identification these things may not be prescriptive can find change approach, but you can open some paths that otherwise you forgot.

Be a good listener

Communication is the key to the success of the company, but he is only speaking, most important, it comes to listening. Learn to listen to, is very valuable business skills, it can be taught and practice is ideal. Listening is a process which consists of five steps: hearing of involvement, understanding, and don't forget to answer. Listening is more that just hear the words requires practical and very effective.

Listener supports client satisfaction.If the company position clearly the client knows more efficiently be treated and then problèmes.les issues require action either refund or as simple as an apology.

Listening is also part of the internal organizational structure of the direction of the company learns to écouter.employés to provide comments and expect the resolution; -the trust is created, which leads to efficiency, increase productivity and loyalty.

Listener supports interentreprises.lorsque relationship the two companies work together, communication plays an important role. Listening to create a clear understanding of each company expects you, and what they want from the relationship.

Tips for improving your listening skills:

You do not have to think about the response after the end of the call, speak. If you try to think about what your reaction would be, while another person, you'll still probably do not want to listen to everything that the person is trying to help you. is no breakage. Let the other person to finish your thoughts break conversation can be allowed to lapse. speaking person train lines. focus on the views of others.view to another person, if they speak the listen words carefully.individual and stop what you are doing.If someone you can see, it is important.écouter following person help put you your thoughts and certainly not before use is not the position of the hands of … if communication is not clear.provided that, as a result, the question may be in doubt if.Listen to the streets, in the title of the certificate and a good eye is ' use of words such as "I understand" or "interesting aspects" it will tell the person who speaks it's listening active.lorsque you need to ensure that it is a call to the repetition of the words in your own so that the person telling you.

Effective listening is one of the biggest challenges in affaires.pratique listening to you every day, it will be more efficient on the main communication and therefore, the company will be successful.